The Dapper Review: October 2007

Friday, October 26, 2007

Sunday, October 14, 2007

First contact - H&M and Roberto Cavalli

We have always been big fans of Roberto Cavalli www.robertocavalli.it at H&M. His tailoring, his sensual design, his prints, embroideries and engravings. His Latin rock style. For this year's designer collaboration we were looking for someone to design a party collection. So when Jörgen (Andersson, Marketing manager at H&M) heard Roberto Cavalli might be interested by a friend (who is also a friend of Cavalli's) he immediately got on the phone with the designer himself.

Roberto Cavalli was enthusiastic from the very beginning. He said he really liked the idea, but wanted to talk to his wife Eva and to his daughter who works as a lawyer at his company. They called back shortly after and said YES. He is the perfect choice for this year's collaboration. Not only because he is so GREAT but also because he is totally different from our previous designers; Karl Lagerfeld, Stella McCartney and Viktor & Rolf. Our aim is to always surprise our customers and keep doing things differently. We think Roberto Cavalli is a surprise. A favourite of Red carpet celebrities and a fashion icon who is famous for his luxurious materials and excellent make at H&M. A challenge, no doubt, but we like challenges here, Jörgen smiles contently when I pass by his office to get the whole story.