Shawn Carter, better known as rapper Jay-Z has a lot more on his plate these days than making music. As the new CEO of the wildly successful company Def Jam Records and co-founder of a fashion company that grosses over $400 million a year, he is the reigning king of hip-hop music. As well, he front-lined Reebok’s most successful athletic shoe, amounting in over $100 million in sales, owns a stake in the New Jersey Nets, and finds the time to date ultra glamorous, mega star Beyonce Knowles. And, of course, who can forget about the 33 million records that he has sold worldwide..

Jay-Z is simply unstoppable, and he dresses the part. While he used to favor the casual hip-hop looks of athletic jerseys and sneakers, these days he is more likely to be found in an Armani suit and the finest of leather dress shoes. He knows, that to be taken seriously in the corporate world, he has to present a sophisticated, take-charge image. He prefers attire with clean lines and relaxed fit, and this is clearly present in his line of clothing called Rocawear. Jay-Z’s influence into the ever-changing style of hip-hop cannot be underestimated. It’s now common place to see young fans dressed to the nines in sleek suits and crisp dress shirts when they attend rap concerts.